How a natural cosmetics start-up elevated their brand with eye-catching eco packaging

elevated their brand with eye-catching eco packaging

How a natural cosmetics start-up elevated their brand with eye-catching eco packaging

The client

 

Soapimi is a cosmetics start-up business based in the UK. The company specialises in natural, hand-made and eco-friendly products that are plastic free.

“Finding and using EcoFlo® in my business has been a huge success. I love that it’s compostable, as do my customers!”

- Kelly Delves, CEO of Soapimi

Summary

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Summary

A search for affordable eco packaging

Upon starting Soapimi, the founder, Kelly, spent months hunting for eco-friendly packaging options.

She was looking for a plastic-free protective packaging solution with a minimal environmental impact. It also needed to be affordable for a new small business.

Initally, Kelly found all of the above in the white EcoFlo® packing peanuts. However, the packed products were missing the colourful and creative touch of her brand.

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The solution

Colour-coordinated packing peanuts

As Soapimi’s products are often bought as gifts, eye-catching presentation is key for the unboxing experience.

To match the packaging to the vibrantly coloured products and branding, Soapimi switched to multicoloured EcoFlo®.

“There is such a variety of colours to choose from. I am able to colour-coordinate the packaging to many of my orders,” added Kelly.

The results

A boost to the company’s value proposition

Multicoloured EcoFlo® has been able to:

  • Protect Soapimi’s products with no added waste;
  • Enhance the unboxing experience for customers;
  • Provide creative opportunities for product photography and social media;
  • Boost the marketing of the products as beautifully packed, ready-made gifts.
  • Delight customers with plastic free, compostable packaging that can be re-used or just washed away.

“There is such a variety of colours to choose from. I am able to colour-coordinate the packaging to many of my orders.”

Soap with packing peanuts in a box