elevated their brand with eye-catching eco packaging
How a natural cosmetics start-up elevated their brand with eye-catching eco packaging
Soapimi is a cosmetics start-up business based in the UK. The company specialises in natural, hand-made and eco-friendly products that are plastic free.
“Finding and using EcoFlo® in my business has been a huge success. I love that it’s compostable, as do my customers!”
A search for affordable eco packaging
Upon starting Soapimi, the founder, Kelly, spent months hunting for eco-friendly packaging options.
She was looking for a plastic-free protective packaging solution with a minimal environmental impact. It also needed to be affordable for a new small business.
Initally, Kelly found all of the above in the white EcoFlo® packing peanuts. However, the packed products were missing the colourful and creative touch of her brand.
Colour-coordinated packing peanuts
As Soapimi’s products are often bought as gifts, eye-catching presentation is key for the unboxing experience.
To match the packaging to the vibrantly coloured products and branding, Soapimi switched to multicoloured EcoFlo®.
“There is such a variety of colours to choose from. I am able to colour-coordinate the packaging to many of my orders,” added Kelly.
A boost to the company’s value proposition
Multicoloured EcoFlo® has been able to:
- Protect Soapimi’s products with no added waste;
- Enhance the unboxing experience for customers;
- Provide creative opportunities for product photography and social media;
- Boost the marketing of the products as beautifully packed, ready-made gifts.
- Delight customers with plastic free, compostable packaging that can be re-used or just washed away.
“There is such a variety of colours to choose from. I am able to colour-coordinate the packaging to many of my orders.”